#1 website builder for small businesses. Over 100 million users, 500+ beautiful ready-to-use templates, good store builder, the first artificial intelligence website builder.
Easy to use editor, Excellent help features, Free site option, Excellent customer service support and uptime, Stable web hosting
Inability to switch templates after a site has gone live, No built-in statistics feature

Wix is one of the most popular website builder platforms in the world today, thanks to the company’s enlistment of Hollywood heavyweights such as Jason Statham and Gal Gadot in their advertisements. Growing by leaps and bounds, Wix currently hosts a whopping 160 million websites.

Wix is a cloud-based service that allows users to design and build their very own website and even online store, without the knowledge of coding. It saves you the trouble of installing anything or buying web hosting. Everything you need to build a website is already there and provided for via the Wix website.

Founded in 2006 in Israel, the company has more than 3,000 employees, and it has headquarters in Brazil, Germany, Canada, India, Lithuania, Ireland, the United States, and Ukraine. Its main competitors, Squarespace only has 800 employees, and Jimdo has 200 employees.

Drag and drop user interface

One of the main selling points of Wix is that it has a very intuitive yet simple drag-and-drop interface. You do not need any coding skills to be able to create a gorgeous website. Wix is easy to use, even for beginners. Wix can be used for:

  • Collecting contact details
  • Blogging
  • Online forum
  • Online store
  • And plenty more.

Plenty of templates

Wix has a plethora of beautiful templates to suit all your needs. There are more than 500 to choose from, all of them appealing and professional. The interface is user friendly, and although the majority of users are not professionals, they still manage to produce amazing results. When used with high-quality photographs, your website will look even better!

Oh, Wix also offers an extensive library of professionally shot images that you can use for free. Users can also directly access Shutterstock from Wix Editor, which is very helpful.


It is very easy to add functions like animations, video backgrounds, and all other sorts of things. However, these features are automatically disabled in mobile devices, and this is to ensure performance. That being said, just because you have the power to add animations, it doesn’t mean that you should. They are often the cause of performance and usability performances.

Mobile access

More and more people are using mobile devices to access websites, and this is why mobile-friendliness is very important nowadays. Wix says that your website will look amazing on every screen, regardless of the size. However, Wix uses what is called absolute positioning. This means that web elements are positioned according to pixel rather than according to the user’s screen.

The good thing about absolute positioning is that it gives you more flexibility in positioning elements but the bad thing about it is your website won’t adapt as well to screens of different sizes.

Making money with Wix

Wix has rich eCommerce capabilities. However, users do need an eCommerce premium plan to start receiving payments. The Store element can be easily added from the Shop page. There is also a detailed product-editing panel that gives users the capability to group products by offer coupons or by collections.

There are also various payment processing options available such as Paypal, Stripe, and Square. Shipping and tax rules can easily be added; however, the built-in store won’t actually help users to figure these things out with shipping integration.

Excellent uptime

An element about web hosting that cannot be ignored is website uptime. When your site is down, it means money lost. Clients and customers won’t be able to find your products and services. This is why it is vital to find a reliable web host that can keep your website running 24/7. A website-monitoring tool easily tracks uptime and Wix has been extremely stable during the testing period.

Pricing options

Wix is available for free for as long as users want. However, those who are serious about their websites and need professional features such as eCommerce and a domain name must choose one of the premium plans. The cheapest plan without any ads cost $13 per month. Compared to other similar plants out there, it is still one of the most reasonable.

#1 website builder for small businesses. Over 100 million users, 500+ beautiful ready-to-use templates, good store builder, the first artificial intelligence website builder.
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