This cloud-based, software-as-a-service company offers various services, including a full-stack of sales, marketing, and service software for all kinds of businesses. The company is based out of Boston, and since going public in mid-2014, it has grown so much and has expanded its service offerings.
Hubspot promotes its business as something that can help B2B and B2C companies. Its three main tools are the Service Hub, Sales Hub, and Marketing Hub. There is also a free CRM that comes with any package.
Easy to use
One of Hubspot’s main selling points is that it is very easy to use, even beginners won’t have problems with it. Marketing automation is daunting and can be overwhelming for beginners, but Hubspot has done a good job of making their interface very intuitive. Technical terms are clearly defined, and users can easily go to Hubspot Academy to learn how to use the interface better.
However, the platform won’t work correctly, and it won’t be worthwhile when not properly used.
It is also advisable to clean your database regularly to make sure you get rid of junk leads. However, this is not automatic, so you have to remember to do it. The upside is these cons can be easily addressed by working with a Hubspot certified partner agency, of which there are many. The partner agency can guide you and help you get the most out of the platform.
Excellent customer support
Although Hubspot is easy to use, they know that their users still need help at times. The company does not leave its users to master the product on its own. Hubspot offers award-winning support and a thriving community of sales and marketing professionals that are more than willing to assist you.
There are various ways to contact the support team: you can engage them via live chat, phone call, or a tweet. Regardless of the time, you can be assured that there is always someone to help you out.
Customizable templates and reports
Hubspot offers a myriad of templates to help users realize their marketing strategies and goals. There are templates for infographics, social media calendars, emails, eBooks, blog posts, sales training, and many more. There is also a template marketplace that comes with paid and free templates for landing pages and many more.
Furthermore, there are various tools and add-ons, however, their set of well-designed tools do not have any silver bullets in there that couldn’t be found elsewhere for free or at a lower price.
All-in-one Marketing, CRM, & Sales
Hubspot offers an all-in-one system for marketing, CRM, and sales, which makes it an excellent option for collaboration. It is easier for users to align sales and marketing teams when it comes to workflow, reporting, and many more. This also eliminates the need to use various tools for several activities. You can work on emails, landing pages, social media, analytics, and more on one page. No need to alternate between screens and platforms.
Some of the integration options available are Salesforce, Slack, Jira Cloud, Mailchimp, and Zapier.
Integrating whatever eCommerce platform you have with Hubspot allows you to connect to your customers on the next level. This allows users to take advantage of more-flexible abandoned cart emails, service your customers by answering their questions on one page, and capture more leads.
However, eCommerce implementations with Hubspot require integration. Fortunately, there are other tools available that can easily help sync order and customer data into your CRM.
Aside from paying the monthly charges, Hubspot’s onboarding fee is also a necessity, and this is something that turns people off. The “Basic” fee costs $600, “Pro” costs $3,000, and “Enterprise” costs $5000. One way of avoiding the onboarding fee is to work with a certified Hubspot agency partner.
The key to Hubspot’s success is its flexible pricing. You can choose a plan that is according to the needs and the size of your organization. You can also use the free tools as much as you can and upgrade to more features if you see the need for it.